According to our global survey with the Council for Responsible Nutrition*, consumers spend roughly AUD$403 every year on vitamins, minerals, and other dietary supplements. In fact, 24 percent of people consume more than three different supplements a week. 77 percent of respondents also said they would like to learn more about the benefits of different dietary supplements.

What Is a Multifaceted Approach to Wellness?

Nutritional needs vary from person to person; they are influenced by our age, gender, life stage, dietary restrictions, wellness goals, and so on. It helps to consider a multifaceted approach to wellness – targeted nutrition to support our organs, our sleep, and our mood – all contributing to our overall wellbeing.

A List of Targeted Nutrition Supplements

• Our survey found that consumers take supplements for a variety
  of reasons. Here are some of the goals they cited:
• To support general immunity (62 percent)
• For general health and wellness (46 percent)
• For digestive health (32 percent)
• For skin health, hair, and beauty (27 percent)
• For brain health (24 percent)
• To support energy and focus (23 percent)
• To support sleep (20 percent)

What are the types of supplements that specifically cater to these goals?
Let’s take a deeper dive into targeted nutrition supplements.

Immune Support
Supplements in this category include zinc, certain vitamins, probiotics, omega-3 fatty acids, and botanical supplements such as turmeric, schizandra, elderberry, and echinacea.

Heart Health
Aside from a heart-healthy diet and regular exercise, supplements can also support our heart health. Some of these products include omega-3s, CoQ10, garlic, and supplements containing nitric oxide precursors.

Digestive Health
Probiotics, prebiotics, and synbiotics all contribute to the health of the gut. Fibre aids in digestion, provides a sense of fullness to curb your appetite, and helps friendly digestive bacteria thrive. Many of us fall short of fibre daily intake recommendations, so taking a supplement can help.

Sleep and Relaxation
Rest is an integral part of a healthy, active lifestyle. It rejuvenates your body and mind and regulates your mood. Many consumers find sleep and relaxation support from herbal teas made from chamomile or other herbals such as jujube and passionflower. Other people support their sleep by supplementing with melatonin.

Healthy Ageing
Glucosamine is a naturally occurring compound in our bodies that reduces with age. Supplementation may help support joint health. Similarly, lutein has been shown to support eye health and vision.

Always read the label – Use only as directed.
These products are not intended to diagnose, treat, cure or prevent any disease or medical condition.